Chad, a marketing manager, wants to find out what kind of products customers like and how they feel about his company. To gather inputs from customers, he tries to engage them through online contests on social networking sites. These contests ask customers to come up with new taglines for the company or suggest product improvements. In this scenario, Chad is engaging in .

Brandy has been given a great deal of opportunity to advance her career. she recently got a huge increase in authority and salary, and she was hired to do what she has always claimed was her dream job. however, brandy is not enthusiastic about coming to work, and when she is there, she spends most of her time complaining about how maurice got a bigger office and nicer furniture than she did. brandy’s behavior would seem to support theory.