the publishing conglomerate hearst is able to purchase mailing lists of people who have an interest antiques, decorating and gardening, knowing that its country living magazine customers are somewhat distinct from those who subscribe to esquire, a lifestyle magazine for sophisticated men. in terms of evaluating segment attractiveness, this is a way of ensuring the segment is:

Agraduate student wants to examine the effect of print media versus televised media on individuals’ position on several social issues. the superintendent of a local work release facility, a family friend, will allow the graduate student access to the prison population to her quickly accrue subjects. the student’s irb should: approve this project since the risk appears to be no > minimal.not approve this project because the prisoners are merely a population of convenience for the student.approve this project since the superintendent is the ultimate authority on what happens in his facility.approve this project but submit it for federal review.