Is good communication just common sense?

Let's start at the top of this discussion, communication skills are just common sense. True, but the problem is, common sense is very rarely common. Take selling for example. It's pretty obvious that the most persuasive thing you can do is tell the customer how you can get them what they've told you they want.

good communication is not a common sense

i have to go with a for this one

the values of the selma marchers was to bring   their ability to vote into law. mlk was not hat march, which was protesting toward lbj