Giả sử có một nhà đào tạo muốn quảng bá một khoá học (dạy online qua zoom) chỉ lấy phí tượng trưng để người tham gia có trách nhiệm. Người này có thuê bạn để làm một landing page cho khoá học đó và quảng bá cho chương trình. Mong muốn của người này là có khoảng 100 người tham gia mà không cần sử dụng quảng cáo. Bạn hãy:

Dựa trên mong muốn để xác định mục tiêu của chiến dịch
Các chỉ số đo lường trên landing page là gì?
Các ý tưởng để quảng bá/viral chương trình mà bạn đề xuất (không sử dụng ngân sách chạy quảng cáo)

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