what is the difference between personalization and customization as a pplied to e-commerce ttechnologies

In simple words, Personalization in E- commerce can be understood as  the process of tailoring marketing communications to a specific customer; customization is the process of tailoring a product as well as service to a certain user 's interests.  Fabook is an illustration of a platform business model. Personlization is comparatively expensive to perform in relation to customization.

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