Please help give me some ideas.

basically what is something that you as a customer buying something is important and how does that product help contribute to the public in a good way

Explanation:

for example you could use something like electric cars, investing in a buisness, or buying food and giving to homeless things like that

the values of the selma marchers was to bring   their ability to vote into law. mlk was not hat march, which was protesting toward lbj