Masters and johnson recommended a technique called for the treatment of premature ejaculation. cognitive genital therapy general orgasmic psychotherapy sensate focus erectile massage therapy

The answer is sensate focus. It is also known as sensate focusing. It is a term usually connected with a set of specific sexual exercises for couples or for individuals. The term was introduced by Masters and Johnson, and was intended at increasing personal and interpersonal awareness of self and the other's needs. Each partaker is encouraged to focus on their own varied sense experience, rather than to see orgasm as the only goal of sex. To begin with, the emphasis is on touching in a mindful way for oneself without regard for sexual response or pleasure for oneself or one’s partner.