Moral appeals attempt to stir up either negative or positive emotions that can motivate purchase relate to the audience's self-interest by showing that the product will produce the desired benefits are directed to an audience's sense of what is "right" and "proper" are based on the idea that practical benefits are more important for consumers than emotions range from love, joy, and humor to fear and guilt

depends on what they need

first, the romans stayed isolated because they had to defend their own territories from neighboring cities that were harassing them, like the etruscans. second, once the romans managed to defeat their neighbors, and started to expand their territory, they started to build roads and bridges. finally, now that the romans have covered their territory with roads functioning as highways, they could mobilize their legions faster to assemble larger military units in a specific place

it apply by theyre artifacts