List factors to consider when deciding where to shop for groceries.

“Location, location, location” is the classic rule for real estate business success. And for small business owners, it’s often the #1 factor that influences your ability to catapult your business to its full potential.

It might sound easy enough. But choosing the right location for your business is one of the most challenging and confusing decisions for entrepreneurs to make. Most small business owners realize the obvious: Open your business where your customers live. That said, however, there are several not-so-obvious rules for finding the optimal location for your small business. Here are eight lesser-known factors to consider: