Gerda owns a grocery store. when decreasing prices force her to cut costs, one of the first things she does is
a. stop paying her property taxes.
b. cut her rent costs in half.
c. decrease hours for some workers.
d. stop selling perishable foods.

i don't get what you mean

explanation:

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.