We are more likely to be persuaded by the route to persuasion when we are distracted or busy.

We are more likely to be persuaded by the peripheral route to persuasion when we are distracted or busy.
Peripheral route of persuasion only effective if the listeners do not pay attention to the strength of the arguments of ideas, and only react to a specific impulse that brought out by the message.

Social and economicthe concept of international social responsibility is the expectation that mncs concern themselves about social and economic effects of their decisions regarding activities in other countries.