Cost-benefit analysis is: A. Weighing the pros and cons to help make decisions

B. Weighing needs and wants to help lessen a scarce product

C. Determining if we can get something for free

D. The title of Adam Smith's Book about Economics

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.

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