Evaluating Different Media in Social Studies Campaign Commercials

Instructions: Explore campaign commercials to identify their central ideas and the strategies being used to influence
and motivate the viewer.
Assignment Prompt
In this lesson, you will be viewing several campaign commercials from presidential elections. As you
watch the commercials, be sure to note:
• Which statements are facts and which are opinions?
• Which statements are subjective and which are objective?
• What strategies are the ad creators using to influence you?
Follow the links as directed in the assignment. If you run into problems, you can search for the
commercials on the website or ask your teacher for assistance.
Assignment Instructions
Step 1: Gather materials and necessary information.
a) Review your eNotes on how to evaluate media based on the central ideas and motivating
strategies.
b) Save the assignment questions (attached to this document) to a new location so you can
add the required information. Alternatively, you may be able to print the document and
complete the assignment by hand before submitting it. Ask your teacher for guidance.
c) If you have questions, or if you are unable to access the website, ask your teacher for help.
Step 2: Complete the performance task by viewing each commercial and answering each
question.
a) Use your research carefully. Take notes as you view the commercials, and use your notes
to help you answer each question.
b) Answer every part of the question. Be sure to read the question carefully, and ask your
teacher if you have any trouble understanding your requirements.

I REALLY NEED HELP PLZ