Which of the following is NOT a main factor that influence how a person votes?
Gender of the candidate
Characteristic of the candidate
Issues involved
Party loyalty

Gender of the candidate

Explanation:

Gender still influence the way people vote. But according to the data collected by government research, it affect only around 3-4% of the vote. This small number made it ineligible to be considered as a "main factor".

Party loyalty affect around 31% of the electability,  36% of the people voted based issues involved , and around 78% of voters voted based on the characteristics of the candidate. (this include things such as ideologies and religion) . The number doesn't add up to 100% because many people votes based on the combination of these factors.

"choosing is refusing" means individuals face an opportunity cost with each decision they make. economists state that every decision involves trade-offs. opportunity cost is the least desirable alternative given up as a result of a decision.