When conducting a survey, face-to-face or telephone interviews yield the most complete information, but are expensive and time consuming. An alternative is to mail surveys, but a major problem with mail surveys is that:



The survey return rate is actually low

Explanation:

A survey is simply the systematic gathering or collection of information from individuals and it has 3 (three) different research methods which are the Experimental, quasi-experimental and Non-experimental. In a survey, it entails Information gathering - polls, census, attitudes and theory testing/building, personality traits, social psychology.

mail Survey is defined simply as a self-administered, mail-back variety of questionnaire in which a stamped, addressed return envelope is enclose.

Advantages includes, Affordable wide geographical and perhaps more representative and others.

Disadvantages includes.nonresponsiveness, possible differences between respondents and nonrespondents, slowness of response to follow-up attempts and others. Survey return rate is low when responsiveness is poor.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.