Sociology is relevant to consumer behavior (CB) because: Group of answer choices it helps researchers to interpret the relationships between consumers and the things they purchase. every time a consumer evaluates a product or reacts to product consumption, information is processed. consumption often takes place within group settings or is in one way or another affected by group dynamics. it helps to study the brain mechanisms associated with emotion and offers potential for understanding CB.

consumption often takes place within group settings or is in one way or another affected by group dynamics.

Explanation:

Sociology is the study of human behaviour, as an aspect related to - patterns of social relationships, social interactions, culture etc surrounding.

Consumer Behaviour is the study of how consumers choose to buy & consume a product.

So, sociology is relevant to consumer behaviour as :

Consumption often takes place within group settings or is in one way or another affected by group dynamics.

well its not not rising unemployment and falling inflation.

hope this good !

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