Spark Inc., an online fashion brand, is scouting for locations to open its first brick-and-mortar store in New York. It assigns researchers to various commercial intersections in the city and asks them to make a brief study of the movement of people around these intersections. The information gathered from this research will help Spark pick the most viable location. This type of research is best classified as . survey research observational research experimental research focus group research

observational research

Explanation:

Observational research is a type of research study technique, that involves the researcher in observing the participants or subjects' behavior in their natural situation with or without interference of the reseacher, depending on the aim of the reseacher.

Thus, given the situation above, where Spark Inc. ssigns researchers to various commercial intersections in the city and asks them to make a brief study of the movement of people around the intersections is a typical example of OBSERVATIONAL RESEARCH. Hence, the right answer.

It is not Survey Research, because this involves using a prepared survey to get responses from participants.

It is not Experimental Research, because this involves using hypothesis md variables to reach conclusion.

It is not Focus group research, because this involves studying a group of people in controlled environment such as room, where a particular topic or activities is given to them.

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