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Social Studies, 03.05.2020 13:14 huneymarie

In 1929, Edward Bernays was hired by American Tobacco. As discussed in lecture, one way that Bernays targeted female smokers was by:
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working with the fashion industry to make green the color of the season

changing the packaging colors to white and red

telling women that it was safe to smoke Lucky brand cigarettes while pregnant

placing a famous female actress on the Lucky brand cigarette box

advertising in women's restrooms

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