Every place experiences scarcities and shortages. Think about your community and your area: give an example of a scarcity or shortage it experiences.

Rightly so, every place experience scarcity or shortages of some sort.

Scarcity can be defined as a lack or deficiency of something. It is a situation whereby something that is readily available is in an inadequate amount.

West Africa, Nigeria, one of the scarcity experienced here is electricity.

In Nigeria, about 40,000 megawatts is needed to sustain the basic population but only about 5,000 megawatts is readily available, that is just 12.5% of the total needed. This a clear definition of scarcity.

new communications technology has affected the way social movements are organized because nowadays, social movements rely on social networks and the media to get different people with a similar way of thinking in contact, and thus, get them to mobilize for a greater cause.

individuals only participate in collective action when they feel identified with it. is in this aspect that social media becomes relevant, because it guarantees communication among all individuals and organizes the social actions that are going to be carried out, i.e., the social movements.

in addition, being covered by the media is important to validate the message and make it relevant in the social agenda, as well as to reach more people who can share interests, appealing to public sympathy for their cause.

in conclusion, it is by social networks and social media that social movement is given birth; by connecting different individuals with similar ideas and organizing them to mobilize for a greater cause.