Keisha takes care to look smart and attractive for her job interview. She knows that her interviewers will evaluate her based on the first impression she creates. In this scenario, the impression created by Keisha is an example of the.

Primacy effect

Explanation:

Primary effect is the effect in which a person is able to recollect information in mind about beginning or first of anything in comparison to later or end of the information after encountering something .

According to the question, primary effect is applicable in situation of Keisha has impression is the first impact on any person which he/she will tend to remember better than later traits and information about her.Thus, Keisha likes to be presentable in interview as her first impression will be easily recalled by interviewer.  

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