Meagan is planning her wedding and wants everything to be just right. Because she feels overwhelmed by all of the information to sort through and the choices to make, she hires a wedding planner to make many of the decisions and purchases for her. Meagan's wedding planner is best described as a(n) .

Surrogate consumer

Explanation: A surrogate literary means a substitute or deputy who acts on behalf of individual. A surrogate consumer can be inferred to mean an individual who serves as intermediary between a consumer and the market decisions or options made. The surrogate consumer usually should possess a good knowledge of the client or consumer's marketing needs and as such has considerable influence on the choice, decision and purchase made. Surrogate consumers are usually employed in other to bring in their experience in other to help consumer make better and efficient decisions, they also ease the pressure and hassle undergone by consumers in making purchases has highlighted in the context above, whereby the wedding planner was brought in in other to help in decision making as well as ease the pressure and stress of the impending bride.

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