Kahneman and Tversky (1973) found that a majority of participants mistakenly believed there were more words in the English language that start with the letter r than words that have r in the third position. These results demonstrate the functioning of:.

Availability heuristic

Explanation:

Availability heuristic is a concept that describes the tendency for an individual to easy based judgment majorly on what they can easily remember. Availability heuristic, in order words , explains that people tend to make conclusions on the likelihood of an event to occur often based on how easy it is to recall examples of such.

According to the study conducted by Kahneman and Tversky (1973), it was found that most of the participants mistakenly believed there were more words in the English language that start with the letter “r” than words that have “r” in the third position, simply because they can easily remember examples of words in the English language that begin with “r”. These are as a result of the concept known as availability heuristic.

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