Which type of conditioning requires that consumers first engage in a deliberate behavior (i. e., trying the product) and come to understand its power in predicting positive outcomes that serve as reinforcement?

A. classical conditioning
B. operant conditioning
C. iconic conditioning
D. vicarious conditioning
E. reinforced conditioning

B. operant conditioning

Explanation:

The operant conditioning is the process of psychological learning. This involves the change in the delinquent or deliberate behavior, which can be modified by introducing a punishment or reinforcement over the subjects. This will deter the subject to change the negative acts and misbehavior. This is done to correct the actions of the subject. This conditioning is applicable on both humans and animals.

The operant conditioning is expected to bring the positive outcomes in the actions and behavior of the subjects those who were firstly engaged in negative or deliberate behavior.

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