Linda jingles her keys in front of baby Sam's face and he watches and smiles. Linda continues to bring her keys up and jingle them in front of Sam because he appears to enjoy this game. After a while, though, Sam seems to become bored with the game and no longer focuses on the keys when Linda jingles them. This illustrates the process of

- world peace, cause that's important

- iron man to still be alive, cause i cried my eyes out

- for those in starving places like africa to get the support that they need for food and water, cause they r humans and need those basic things go be alive.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.