Because appropriate hard measurements are not always intuitive or obvious, the potential for counting or tracking an irrelevant aspect of operations is high. Thus, it is often desirable to link operational performance measures with to be sure they are strongly correlated.

soft measures

Explanation:

Based on the scenario it can be said that the it is often desirable to link operational performance measures with soft measures to be sure they are strongly correlated. These measures are influenced by personal opinion and are objectively determinable at a moments notice. Thus pairing this with operational performance allows for a more focused and guided approach.

the first part is ocean

explanation:

answer; eliminate parking problems in cities, because a car took up only half as much space as a horse and buggy;