Sandy is trying to decide which new soft drink to try. She decides to try "Bliss Mist" because it has a prettier bottle and the theme song is running through her head. Sandy is using the heuristic to make her decision.

The take-the-best heuristic

Explanation:

The take-the-best heuristic exploits the basic psychological capacity for retrieving cues from memory in the order of their validity. Based on the cue values, it infers which of two alternatives has a higher value on a criterion.

References:

Czerlinski, J., Gigerenzer, G., & Goldstein, D. G. (1999), New York: Oxford University Press (ed.), How good are simple heuristics? In G. Gigerenzer, P. M. Todd, & the ABC Research Group, Simple heuristics that make us smart, pp. 97–118

Dhami, M. K. (2003), Psychological models of professional decision making. Psychological Science, pp. 175–18

answer; differentiation;

answer; reliable;