Social Studies, 04.04.2020 11:12 kevinseven23
Tonya knows that people seeing the billboard advertising her real estate firm will be busy driving, talking, or otherwise distracted. Instead of outlining thoughtful reasons for why people should call her firm, she decides to limit the billboard to a picture of a beautiful house with an attractive, happy family standing out front. In the terminology of researchers Petty and Cacioppo, which route will the information on the billboard target?
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