Recall that Dutton and Aron (1974) had an attractive female confederate approach men either on a high, narrow, swaying suspension bridge or on the other side of the bridge, where they were sitting. More men called the woman after she approached them on the scary bridge. Why?

Men misattributed their fear as sexual attraction.

Explanation:

Misattribution of arousal is a term in psychology which describes the process whereby people make a mistake in assuming what is causing them to feel aroused.

For example, when actually experiencing physiological responses related to fear, people mislabel those responses as romantic arousal.

The reason physiological symptoms may be attributed to incorrect stimuli is because many stimuli have similar physiological symptoms such as increased blood pressure or shortness of breath.