Values in a culture .

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a. represent the symbolic, material, and creative productions unique to a society
b. are rigidly held attitudes, usually unfavorable and usually aimed at particular groups of people
c. represent a person's judgments about what is good or bad, acceptable or unacceptable, important or unimportant, and normal or abnormal
d. are similar to opinions but are often unconsciously held and may not have a rational basis

c. represent a person's judgments about what is good or bad, acceptable or unacceptable, important or unimportant, and normal or abnormal

Explanation:

Values in a culture -

It refers to the values followed by the people living in the society , like the various culture , beliefs , agreements and disagreements , is referred to as values in a culture .

The culture plays a vital role for the people living in a particular society .

As all people follow different beliefs , culture , religion , hence have various differences about the good an bad things  , about important and non important thing .

Hence , from the given information of the question ,

The correct answer is c.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.

sumerians were polytheistic, meaning they believed in many different gods. so, the best answer is c.