Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies. She remembered how much she had enjoyed Twinkies as a child, and she knew she just had to buy a package of Twinkies, even though it was not on her shopping list. For Camille, Twinkies are an example of a(n) .

This question lacks options, the options are:

a. unsought product

b. impulse product

c. staple

d. emergency product

e. mro product

The correct answer is b. impulse product .

Explanation:

Impulse products are those whose purchase is made without any kind of search or planning, that is, it is a purchase without much decision process, the products are purchased at the same moment of seeing them and without considering whether it is necessary, as little pleasures. That makes the purchase decision emotional and not rational, that is, we do not stop to think about the price, the benefits or if we really need it. In this sense, the impulse products are placed in strategic places, in order to attract the customer's attention and so that they can obtain it. They can also have a low acquisition cost, which penetrates the subconscious as non-detrimental to a person's economy rather than "unnecessary."

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