Modernism is, in its broadest definition, modern thought, character, or practice. More specifically, the term describes the modernist movement, its set of cultural tendencies and array of associated cultural movements, originally arising from wide-scale and far-reaching changes to Western society in the late 19th and early 20th centuries. Modernism was .

The correct answer is: A revolt against the conservative values of realism.

Explanation:

Modernism was a literary movement where creative activity and the renewal of people's language prevailed. It was motivated by a crisis in letters that was evident during the beginning of the 19th century. During this time, artistic pieces of great projection were created, poems and literature in general where exceptional use was made of letters and language.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.