People often report an annoying memory failure when they walk from one end of the house to the other for something and then forget what they went to retrieve when they reach their destination. As soon as they return to the first room, they are reminded of what they wanted in the first place. This common experience best illustrates the principle of ...

Encoding Specificity.

Explanation:

The concept of encoding specificity was introduced by Tulving and Thomson in 1973. According to this concept, the memory tends to be easily retrieved when the external cues are the same at the retrieval as at the time of encoding.

In the given illustration is an example of encoding specificity principle. Because the person forgets the purpose when reach to the destination and retrieves his memory after reaching the first place (the place of encoding).

So, the correct answer is encoding specificity.

answer; self-efficacy;