The French social theorist Jean-François Lyotard described contemporary culture in this way: "One listens to reggae, watches a Western, eats McDonald’s food for lunch and local cuisine for dinner, wears Paris perfume in Tokyo and ‘retro’ clothes in Hong Kong." He was writing about postmodernism, but what concept can help explain this mishmash of activities?

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The French social theorist Jean-François Lyotard described contemporary culture in this way: “One listens to reggae, watches a Western, eats McDonald’s food for lunch and local cuisine for dinner, wears Paris perfume in Tokyo and ‘retro’ clothes in Hong Kong.” He was writing about postmodernism, but what concept can help explain this mishmash of activities?

A. Technological determinism

B. Interpretive communities

C. Counterculture

D. Cultural diffusion

The correct answer is letter D. cultural diffusion.

Explanation:

The term cultural diffusion refers to the spreading of cultural beliefs, traits, patterns, and social activities from a central point - from a group of people to another or others. The process of cultural diffusion happens now with a certain ease when compared to the past, due to advancements in technology, communication, and transportation. That is why people at opposite sides of the world may very well have the same religion, or eat the same food.

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