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Countable characteristics of a person, such as age, income, level of education, and others, are considered characteristics of a person or target market, whereas characteristics of a person or target market such as personality, lifestyle, motives and others are classed as variables. Each of these as well as two other classes of characteristics can be used as market segmentation variables.
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Countable characteristics of a person, such as age, income, level of education, and others, are cons...
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