.Lever Europe, a division of Unilever, markets its Snuggle fabric softener in the United States. But in 10 European countries, it uses seven brand names, including Kuschelweich in German, Coccolino in Italy, and Mimosin in France. These products also have different packages, different advertising programs, and occasionally different formulas. From this information, we can assume that Lever Europe uses a(n) marketing strategy

multinational

Explanation:

A multinational can be defined as large corporations that have operations in several countries.

The advantages of multinational includes;

1)They reduce unemployment by creating jobs.

2)Output id basically increased due to investment in new buildings and machinery.

3)By engaging in exportation, extra output can be sold abroad.

4)By multinationals taxes, government funds are increased.

Multinationals spread risk by going into new markets and market areas.

Lever Europe, a division of Unilever, markets its Snuggle fabric softener in the United States. But in 10 European countries, it uses seven brand names, including Kuschelweich in German, Coccolino in Italy, and Mimosin in France. These products also have different packages, different advertising programs, and occasionally different formulas. From this information, we can assume that Lever Europe uses a(n) Multinationals marketing strategy.

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