Mexican business executives who buy business-to-business products from U. S. suppliers indicate that ""knowledge of the Mexican culture"" and ""enthusiasm"" were the most important cultural variables determining from which supplier they purchased. this example of which of the four characteristics of culture which is important for global companies to recognize?

The responsibility lies with the global firm to find out the level of importance of various aspects of culture in the foreign markets it serves.

Explanation:

Culture is a crucial and incredibly important part of us that cannot be taken away.

Culture is from people and businesses thrive by people and so it is very important to understand a people's culture if we want to do business with them. People are known to draw closer to people with similar culture or individuals come closer to individuals who have certain things in common with them such as culture. This is exemplified above where Mexicans would want to do business with other businesses who share or understand their culture.

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