Natasha’s organization helps companies design projects that will generate profit but also have minimal impact on the environment. Their focus is on recycling physical resources and keeping pollution to a minimum. Her company focuses on:

The correct answer is social responsibility

The term “social responsibility” is quite broad and encompasses a variety of actions and attitudes towards the different audiences that maintain contact with the company or institution.

Social responsibility includes reflecting on management, practices, processes, projects, etc. After this reflection, it is time to implement actions to protect the environment, respect labor legislation, promote social equality, disseminate culture and not just do charity or be an aid worker. Ideas and projects must be consistent with practice.

Thus, it is necessary to incorporate corporate social responsibility practices into the strategic planning and monitoring and overall performance of the company in a systematic way. Profit should not be the raison d'être of a company but a consequence of its management and in this context social responsibility is inserted as a determining factor in business success.

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