A study conducted by Roobina Ohanian about consumers' perceptions of celebrity endorsers found that the characteristic which influenced consumers' intentions to purchase a product endorsed by a celebrity is his or her perceived:

A. expertise.

B. attractiveness.

C. trustworthiness.

D. similarity.

E. likability.

Which number identifies the guyot? a. 1 b. 2 c. 3 d. 4 e. 5 f. 6

The most effective way to provide children with safety messages is to

How did shays' rebellion reveal the need for a revision of the articles of confederation? a) shays' rebellion exposed the weakness of the central government as written in the articles of confederation. b) shays' rebellion strengthened the ideas of the anti-federalists in the need for a strong national government. c) shays' rebellion illustrated the need for organized local government factions to handle situations such as this. d) shays' rebellion encouraged others to rebel and eventually led to the overthrow of the first established government in the united states.