An advertising agency that has separate departments for artwork, creative design, print advertising, radio advertising, television advertising, and specialty advertising is using departmentalization.

Advertising agency is using functional departmentalization.

Explanation:

Advertising agency normally follow some tricks to capture market. They try to influence existing market policy (demand and supply) of a contemporary product of its. Functional departmentalization is one of the strategic policy in which agency separate departments of various work like Art work, creative design, print advertising, radio advertising, television advertising and speciality advertising.

On the basis work specialization this division is done. Function wise division will promote more work efficiency and marketization. This is called functional marketization.

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