Juanita was daydreaming about her college plans during a boring lecture on the history of computers. She does not remember that ENIAC was the first functioning digital computer because she was not paying attention. Juanita's poor memory is BEST explained in terms of failure.

Encoding failure.

Explanation:

As the example shows, encoding failure occurs when the mind fails to create a memory link, fails to store events or information for it's future recall. Juanita was daydreaming about her college plans during a boring lecture on the history of computers so she does not remember the particular piece of information that ENIAC was the first functioning digital computer because she was not paying attention, she was thinking in something else. Therefore, her brain failed to create this memory link, failed to store the information she needed later.

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choose your topic and establish your purpose. a lot of writers struggle to define the initial focus for their paper.

create a list of main ideas. this is the brainstorming part of the writing process.

organize your main ideas.

flush out your main points.

review and adjust.