Social Studies, 06.03.2020 09:15 bee1538

Match the four steps of formal market research on a new shampoo with the examples of scenarios for each of these stages or steps.

1. Define a problem
Conduct phone survey to find out when respondents last switched shampoos and why
2. Develop a plan for the research
Create a questionnaire to get more specific information about what people look for when buying shampoo
3. Conduct the research
Read secondary data on customer preferences and send a questionnaire by email to 500 potential buyers.
4. Interpret results and create an action plan
Analyze the data you have gathered to determine what needs are not being met by the current products in the market

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