Even though a national brand pain reliever and a store brand pain reliever both contain the same amount of ibuprofen per capsule and are both gel coated, Cho chooses to purchase the national brand because she thinks it will work better based on the brand name alone. Which dimension of brand equity does this example illustrate

Perceived Quality

Explanation: perceived quality is a belief of customers view on the quality of a product or service both in terms of what they expect and also in comparison with how they perceive the quality of competing products. It is the total quality or superiority of a product or service with respect to its intended purpose, compare to alternatives. Cho chases to purchase the national brand because of her belief that it’s of superior quality than the store brand.

it is a part of john locke's natural rights popular during the age of enlightenment that people had inalienable rights to life, liberty and property. this was reflected by thomas jefferson in his declaration of independence as rights to life,liberty and the pursuit of happiness.

another line in the declaration of independence is that people have certain rights just because they are human. humans are capable of obeying the three natural rights john locke mentioned making them governable by these laws and therefore entitled to these rights as well.

i believe the answer is:   psychological  experiment

in this experiment, wilhelm wundt became the first person that implement scientific method in analyzing the pyschological phenomenon.

due to this result, wilhelm wundt also able to make psychology to be acknowledged as a separate scientific field from biology.