During , managers identify important factors in the environment and then forecast a range of alternative responses to the most likely high-impact contingencies, focusing on the worst case.

Contingency planning

Explanation: Contingency planning could be described as alternative arrangement or plan which is devised or put in place to take care or handle the outcome of a future event. Contingency plan is usually different from the actual plan or strategy devised to tackle or mange a situation or condition,rather, the Contingency plan is devised to handle the possible failure of the actual plan or handle one of different possible outcome of a future event, placing greater value or energy on the worst possible outcome.

In management, Contingency planning involves deliberation on the important environmental factors and identify range of possible responses to the most likely high impact options or scenario placing greater emphasis on the worst case.

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new communications technology has affected the way social movements are organized because nowadays, social movements rely on social networks and the media to get different people with a similar way of thinking in contact, and thus, get them to mobilize for a greater cause.

individuals only participate in collective action when they feel identified with it. is in this aspect that social media becomes relevant, because it guarantees communication among all individuals and organizes the social actions that are going to be carried out, i.e., the social movements.

in addition, being covered by the media is important to validate the message and make it relevant in the social agenda, as well as to reach more people who can share interests, appealing to public sympathy for their cause.

in conclusion, it is by social networks and social media that social movement is given birth; by connecting different individuals with similar ideas and organizing them to mobilize for a greater cause.