Every time Jiwon goes to the candy counter at the bookstore, they never have exactly what she wants and she believes that there is an opportunity to develop a candy specifically for college students. Because she is not sure what features college students look for in candy, she should conduct research to better understand how college students feel about candy?

Descriptive research

Explanation:

Descriptive research is aimed at casting light on current issues or problems through a process of data collection that enables them to describe the situation more completely than was possible without employing this method. It tends to tell more about a particular population.

Exploratory research

Explanation: Exploratory research is a preliminary research conducted to increase understanding of a concept, to clarify the exact nature of the problem to be solved, or to identify important variables to be studied.

The end of exploratory study comes when the marketing researchers are convinced that they have found the major dimensions of the problems.

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