Kelly is the controller of a small company. One day the CFO comes in and tells her to lower the estimate of uncollectible accounts receivable. Kelly insists her numbers are correct as is. The CFO tells her it will mean her job at the company if she doesn't go along with the smaller estimate. The primary virtue that would enable Kelly to resist the pressure to manipulate the number is:

B. Integrity

Explanation:

INTEGRITY

Integrity is being honest and refusing to compromise strong moral, ethical and in this case business ethics and values.

The need for integrity in business can not be understated.

In the business world, a lack of integrity could lead to distrust in the system and should that happen investors will not feel comfortable investing their money which will have a ripple effect in the standard of living in society.

Kelly's CFO wants her to understate the amount of uncollectable debt that the company might have which was probably in an effort to make the Balance Sheet look better than it was and this can lead to investors making bad decisions about the company.

A strong sense of integrity will enable her to resist the CFO.

its b i looked it up hope u get it right wish u luck

answer; utilitarian;