Social Studies, 25.02.2020 17:26 Jerrikasmith28
When Coca-Cola focused on developing its soft drink business but missed seeing the market for coffee bars and fresh-fruit-juice bars that eventually impinged on its soft-drink business, it was suffering from because it defined competition in traditional category and industry terms.
A) factor elimination
B) marketing myopia
C) factor reduction
D) category points-of-parity
E) reliance on product description
Answers: 3
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When Coca-Cola focused on developing its soft drink business but missed seeing the market for coffee...
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