The personal, social, and economic significance of the purchase to the consumer, which is known as the level of , may cause him or her to skip or minimize one or more stages in the purchase decision process.

level of involvement

Explanation:

level of involvement is information that motivates and encourage the consumer to choose and buy product  and importance of that product in human life personally , socially and economically. Its part of decision making in which human spend time and research to gather information before spending any specific products, consumer decide whether its worthy to buy it or not.  

Level of involvement

Explanation:

The personal, social, and economic significance of the purchase to the consumer, which is known as the level of involvement may cause him or her to skip or minimize one or more stages in the purchase decision process.

Level of involvement is the degree to which a consumer processes information and the amount of importance a consumer attaches to a product while purchasing it. I it shows how involved the customer is towards a product personally, socially and economically.

Types of involvement

o High involvement and low involvement

saving account is right