Scorla Foods, a food products manufacturer, initially manufactured all kinds of food products. Recently, the company started to manufacture and market only organic food products. Due to this change, the company came to be identified as a manufacturer of organic products. In this case, Scorla Foods is involved in .

Repositioning

Explanation:

Repositioning involves modifying or changing the identity or position of a product or brand in the mind of the consumers relative to other competitive products. In order to successfully reposition a product or brand, the market perception or understanding about a certain product or brand, must be changed. The essence of repositioning to ensure that the consumers needs and wants are continuously met

The repositioning of Scorla Foods will make them stand out as a go to manufacturer of organic products and would most likely be patronized by customers who are more interested in organic products.