Enriette offers financial counseling and management on a fee-only basis. She has found that different customers are willing to pay different rates for her services. This shows that her pricing decisions should depend primarily onchoosing an average price that she will charge all her clients. changes in technology allowing consumers to manage their own affairs. how different customers perceive the value of her services. changes in the economy. how much her competitors charge for similar services.

how different customers perceive the value of her services

Explanation:

Henriette's pricing decision will depend on each customer's attributed value to her services. This is because each client's value perception of her services is a major factor that determines her pricing in the type of business she is into(one on one and on-fee basis). She may charge higher for customers that place higher value on her services and otherwise, however maintaining a benchmark average.

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