implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.

Digital Darwinism

Explanation:

Digital Darwinism represent the ideas of Darwin's survival of the fittest theory in the modern age.

The development of digital technology such as (fast internet speed and social media) enable companies with better way to spread information regarding their product and promote it to a lot of people in an instant.

These inventions make it impossible for the old-fashion way of marketing such as door to door salesman, or telephone salesman to compete.

Companies noways only have two options:

- Either they can adapt to the new digital ways

- Or they can stay to their traditional inefficient ways which most likely lead to their bankrupt.